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Revenue vs Profit vs Cash Flow: A Small Business Guide

Revenue, Profit, and Cash Flow: The Three Numbers Every Business Owner Must Master Most small business owners talk about revenue as if it’s the scoreboard that proves they’re winning. But here’s the truth: Revenue is vanity. Profit is sanity. Cash flow is survival. If...

Why You May Need A Private Investigator

When a workplace issue crosses a certain line, your HR alone may not be enough. There are times when hiring a private investigator is the right move because it can protect your business, your team, and your legal standing. Most small business owners and HR departments...

Conducting a Performance Review…That Actually Improves Performance

Most small business owners dread delivering performance reviews. And let's be honest, most employees roll their eyes. Far too many view it as a waste of time and don't see the point. Why? Because when it’s done, nothing really changes. There's a problem with how many...
Findability and The Modern Customer Journey (Part 3)

Findability and The Modern Customer Journey (Part 3)

 We're continuing our look at the modern customer journey. Throughout this six part series, we're going to give you insight into how consumers think and decide on purchasing a product or service. As the world continues to move exponentially faster into the digital...

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Awareness and The Modern Customer Journey (Part 2)

Awareness and The Modern Customer Journey (Part 2)

 We're continuing our look at the modern customer journey. Throughout this six part series, we're going to give you insight into how consumers think and decide on purchasing a product or service. As the world continues to move exponentially faster into the digital...

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The Modern Customer Journey (Part 1)

The Modern Customer Journey (Part 1)

Welcome to a new series on the blog! Throughout this six part series, we're going to give you insight into the modern customer journey and their experience toward purchasing a product or service. As the world continues to move exponentially faster into the digital...

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Executive Coaching {Overview}

Executive Coaching {Overview}

A quick search for "coaches near me" can return a dizzying about of return hits. How can you possibly choose between coaches, and how do you know if you've got a good one? There are a few key things to consider. Their practice, their process, and their performance....

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Ecommerce Website

Ecommerce Website

Today we’re talking about a foundational belief we have at New Frontier, the power of your website. Did you know that you have no more than eight seconds to impress a potential customer with your website? In addition to that, 57% of customers expect to be able to...

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