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Revenue vs Profit vs Cash Flow: A Small Business Guide

Revenue, Profit, and Cash Flow: The Three Numbers Every Business Owner Must Master Most small business owners talk about revenue as if it’s the scoreboard that proves they’re winning. But here’s the truth: Revenue is vanity. Profit is sanity. Cash flow is survival. If...

Why You May Need A Private Investigator

When a workplace issue crosses a certain line, your HR alone may not be enough. There are times when hiring a private investigator is the right move because it can protect your business, your team, and your legal standing. Most small business owners and HR departments...

Conducting a Performance Review…That Actually Improves Performance

Most small business owners dread delivering performance reviews. And let's be honest, most employees roll their eyes. Far too many view it as a waste of time and don't see the point. Why? Because when it’s done, nothing really changes. There's a problem with how many...
State Bill (SB) 616 Overview

State Bill (SB) 616 Overview

With Fall in full swing, it means legislative changes that affect small business owners and those they serve. At New Frontier, we help walk our customers through these changes as a part of our 4M consulting process. This means that we're here to help you navigate...

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Top Benefits of Social Media Marketing

Top Benefits of Social Media Marketing

As a small business owner, you're probably aware that social media is more than a place for connecting with friends and sharing memes. It's a powerful tool for small businesses to thrive and grow and should be a cornerstone of your growing business. We understand the...

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An SEO Overview

An SEO Overview

In today's digital age, small businesses face a unique set of challenges when it comes to standing out in a crowded marketplace. With limited resources and tight budgets, finding cost-effective ways to reach your target audience is essential. This is where Search...

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Reputation Management Overview

Reputation Management Overview

Simply put, reputation management managing how your company appears online in searches and reviews. Search engine platforms put a lot of their ranking weight behind listing accuracy and reviews. The more (good) reviews, the better. Which means that you need to make it...

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Advocacy and the Modern Customer Journey (Part 6)

Advocacy and the Modern Customer Journey (Part 6)

 We're wrapping up our look at the modern customer journey. Throughout this six part series, we're going to give you insight into how consumers think and decide on purchasing a product or service. As the world continues to move exponentially faster into the digital...

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Conversion and The Modern Customer Journey (Part 5)

Conversion and The Modern Customer Journey (Part 5)

 We're continuing our look at the modern customer journey. Throughout this six part series, we're going to give you insight into how consumers think and decide on purchasing a product or service. As the world continues to move exponentially faster into the digital...

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