Modern Customer Journey: Advocacy

 We’re wrapping up our look at the modern customer journey. Throughout this six part series, we’re going to give you insight into how consumers think and decide on purchasing a product or service. As the world continues to move exponentially faster into the digital world, understanding how modern sales works is vital for business success.

Introduction (Part 1)

Awareness (Part 2)

Findability (Part 3)

Reputation (Part 4)

Conversion (Part 5)

Advocacy (Part 6) – This Post

Advocacy image

Advocacy: Making Raving Fans

After your customers purchase from you, what do they feel? Excitement? Relief? Worry?

More importantly, how will you know?

Tracking how customers use and interact with your product becomes vital. Are they posting and tagging you on social media? Capitalize on the free publicity!

Have they experienced buyers remorse? Reach out to them.

Do you customers feel a sense of relief that their pain point is now pain free? Ask for a review! Their feedback and perspective feed back into the modern customer journey and helps others on that same journey come to a similar conclusion.

When you have someone providing you with advocacy and brand awareness, ask that they share that sense of relief with others.

The cycle Continues

This is the great thing about understanding the modern customer journey: the cycle is infinitely reusable. Once someone becomes and advocate for your business, their feedback becomes the catalyst for someone else’s journey. As new potential customers seek you out, they will see the new reviews and get excited about what your product or service can do.

Which makes them more likely to purchase from you.

That leads to new advocacy.

Which leads to more reviews.

Your business growth becomes predictable and sustainable. By empowering your customers to become raving fans you give them the power to influence others and draw them to your business.

Wrapping it Up

We’ve now come to the end of this series, but the start of the customer journey. As a recap, we’ve learned:

– First, potential customers start with an awareness of a problem and the need for a solution.

 – Second, potential customers perform a search to see if they can find the needed solution.

– Third, potential customers examine the reputation of companies of have the solution to decide which one to work with.

– At the fourth stage, potential customers become actual customers through conversion.

Finally, advocacy takes over and customers rave about your product.